Our Capabilities
Marketing Mix Modeling is an analytical method that employs Artificial Intelligence and Machine Learning to refine your advertising and marketing strategies. By utilizing Marketing Mix Modeling, our team of experts helps you forecast the outcomes of your marketing tactics, providing insight into how effective your marketing plan is likely to be. MMM evaluates the effectiveness of all marketing components, regardless of their scale. The insights gained from MMM also enable you to allocate your budget more strategically and forecast sales more accurately.
Lead scoring is a method that ranks prospects based on their sales readiness using Artificial Intelligence and Machine Learning. This approach helps estimate the value of each lead. At DWAO, our experts assist with the entire process, from choosing the criteria and data points to assigning values. Once the results are available, your marketing team can effectively prioritize each lead.
Marketers often struggle with reaching the right audience at the right time, and personalizing messages for each individual can be a daunting task. However, the Propensity Model simplifies this process significantly. By using AI and Machine Learning, the propensity model predicts the likelihood of a lead converting into a customer. When you identify leads with a higher probability of becoming customers, you can concentrate your efforts on them, tailor your messaging, and offer your exceptional products or services.
Acquiring new customers is just as crucial as retaining existing ones, and Churn Prediction plays a key role in this. By using Artificial Intelligence and Machine Learning, churn prediction identifies customers who are likely to cancel their subscription or switch to a competitor. This information allows your marketing team to adjust their messaging, provide personalized attention, and address customer issues more effectively.
When businesses understand their customers' expectations, retaining existing customers and acquiring new ones becomes much easier. At DWAO, our experts use AI and ML to anticipate your customers’ preferences, allowing you to recommend relevant products and offers. This approach saves time, reduces costs, and meets your customers' needs more effectively.
With the intense competition and the constant emergence of new brands, implementing dynamic pricing is crucial for businesses. If your pricing doesn’t resonate with your customers, they may not return. To address this, we offer dynamic price optimization. By analyzing data to gather market insights such as industry conditions, competitor pricing, and customer spending capacity, we help you set prices that adapt to the market.