Enablement
Customer data has become crucial in the business world, offering marketers insights into their customers' preferences, behaviors, dislikes, and expectations. A Customer Data Platform features a schema, a database concept that structures customer data into tables, triggers, functions, and stored procedures. You can also select the schema design, whether it be logical, physical, or a view.
Businesses can process data in two ways: real-time or batch. Real-time processing handles data as soon as it arrives, while batch processing accumulates data until a certain threshold is reached. Customer Data Platforms typically support both types of integrations. Our team assists you in selecting the option that best suits your business needs.
A Customer Data Platform allows you to transform and merge your datasets, simplifying the process for your teams to obtain the necessary insights. Merge transformation combines two datasets into one, enabling you to merge data from tables and files, remerge data after modifications, create new complex datasets, and more.
A Customer Data Platform enables you and your team to provide a relevant experience to customers across all platforms. With a real-time customer profile, you gain a comprehensive view of each individual customer's journey with your brand. It consolidates your customer data into a unified format, offering detailed reports on all customer interactions. The advantage? It functions seamlessly across online, offline, and app platforms.
Intelligence
Visualizing customer data is an effective method for analyzing and enhancing business performance. Once all touchpoints are identified, we assist you in selecting the data to visualize. Visualization options include charts, line graphs, bar graphs, and pie charts. This helps you gain a clearer understanding of your customers’ preferences, needs, and behaviors.
Enterprises gather and collect vast amounts of data daily, but how they store and utilize it is crucial. SQL Analysis allows you to provide complex instructions to your database and access relevant data quickly. This enables your teams to obtain valuable insights, leading to more informed decision-making.
As internet accessibility grows rapidly, so do customer expectations, putting businesses under constant pressure to deliver exceptional service. A Customer Data Platform allows you to use data to provide highly relevant experiences and also predict customer satisfaction scores using machine learning algorithms. This helps your team estimate satisfaction levels based on factors such as delivery status, customer experiences, expectations, and product descriptions.
Our data governance process guarantees that enterprise data is accessible, usable, secure, and upheld with integrity through internal policies and standards. We ensure that the data within enterprise systems remains consistent and reliable.
Activation
Data is crucial for making informed business decisions. It provides marketers with insights into customer preferences and expectations. A Customer Data Platform enhances your marketing team’s efficiency by seamlessly integrating with existing marketing platforms. It aligns with your marketing strategies, enabling you to make well-informed, data-driven decisions.
A Customer Data Platform integrates quickly with your other applications and platforms. API integration ensures smooth connectivity, allowing businesses to automate processes and enhance data sharing and integration across various systems and platforms.
Data Lakes accommodate all types of data, including unstructured and structured data, text documents, images, and raw or relational data. They offer companies the flexibility to work with everything from raw data to comprehensive analytical reports. A Customer Data Platform enables you to seamlessly integrate and enhance the capabilities of your Data Lakes.
