Enablement
Marketing increasingly relies on customer data to make decisions based on customer preferences, behaviors, dislikes, and expectations. Adobe Experience Platform includes a schema feature, a database concept that organizes customer data into tables, triggers, functions, and stored procedures. It also allows you to choose the design of your schema, whether logical, physical, or view. AEP's schemas follow the XDM standard, Adobe's data standardization initiative, and are utilized across their suite of applications.
Businesses can process data in two ways: real-time or batch. Real-time data is processed immediately upon receipt, whereas batch data is collected and processed once a certain volume is reached. Adobe Experience Manager implementation offers both options. Our team assists you in selecting the most suitable approach for your business by evaluating your current needs, analyzing the advantages of each integration, and guiding you towards a more informed decision.
Adobe Experience Platform enables you to merge and transform your datasets, simplifying the process of obtaining insights for your teams. Merge transformations consolidate two datasets into one, allowing you to combine data from tables and files, re-merge data after modifications, and create new, complex datasets.
Our Adobe Experience Manager partners assist you in providing a relevant experience across all platforms your customers use to interact with your brand. Real-time customer profiles offer a complete view of each customer's journey. By centralizing all your customer data, you can generate detailed reports on all customer interactions. Plus, it operates seamlessly across online, offline, and mobile platforms.
Intelligence
A structured format like charts, tables, and graphs aids the human brain in processing information more efficiently. Adobe Experience Platform presents your team with relevant data in the most accessible manner, allowing for quicker understanding and insight extraction. This leads to more informed, profit-driven decisions. Additionally, data visualization can help identify areas that may need improvement.
Companies gather vast amounts of data daily, but its storage and usage are crucial. SQL Analysis allows you to convert reports into data that aligns with the XDM Experience Event class and is ingested into Adobe Experience Platform as datasets. It also enables you to automate and optimize query analysis, even with petabytes of data. With direct SQL access and AI/ML capabilities, you can derive better insights from your customer data more quickly.
In a constantly evolving world with rapidly rising customer expectations, businesses face ongoing pressure to deliver exceptional, personalized, relevant, and satisfying experiences. Adobe's Machine Learning Capabilities come into play here, providing deep insights, speeding up workflows, enabling real-time decision-making, and boosting creativity. Machine learning helps businesses minimize process-driven losses, enhance production capacity through optimization, and lower costs by guiding predictive maintenance.
As a business, you always aim to provide the best to your customers, but are you fully equipped to evaluate and use all relevant metrics for decision-making? Data governance can answer these questions. It allows you to manage customer data, ensure compliance with regulations and policies, and establish data usage guidelines and labels. Data governance is a critical component of the Experience Platform, encompassing cataloging, data tracing, usage labeling, and policy enforcement. It ensures that your data is accessible, secure, and utilized effectively to meet company objectives. In Adobe Experience Platform, data governance includes features such as data usage labeling, data access policies, and access control for marketing actions.
We recognize that enterprises need various marketing platforms to operate effectively. Adobe Experience Platform simplifies this by seamlessly integrating with different processes and platforms. By offering unified and accurate data, AEP streamlines multi- and cross-channel marketing operations. It also gathers and organizes new data that can drive future marketing strategies.
Adobe Experience Platform can be quickly integrated with your other apps and platforms. API integration ensures smooth communication, enabling businesses to automate tasks and enhance data sharing and integration across different systems and platforms.
Your Data Lakes store a diverse array of data types, from unstructured to structured. They offer businesses the flexibility to work with either raw data or detailed analytical reports. With Adobe Experience Platform, you can easily integrate and expand the capabilities of your Data Lakes. This integration aids in defining your company's data objectives, implementing data security, privacy, and governance measures, and executing modern data architecture.
